.In November 1999, a new website was created (www.FathersLoveLetter.com) to facilitate the free viewing of the Father's Love Letter video in a Flash video format. By January 2000, there were so many people simultaneously viewing the video online that it almost shut their Internet service provider down. In March 2000, Barry & Anneliese founded Father Heart Communications in order to facilitate the growth of this new ministry. Later that fall, their home church released Barry from pastoral ministry to share the message of the Father's love full time. By January 2001, the number of online video previews of Father's Love Letter had increased to nearly one million downloads a month.

In October 2001, a new initiative called 'Father Loves New York' was created in response to a request from the wife of a rescue worker of 9/11 to share God's love with the hurting people of New York City. Thousands of Father's Love Letter resources were delivered to the local church & ministry community in New York City for free distribution at that time. The newly created website, www.FatherLovesNewYork.com became the inspiration for other cities to start their own citywide initiatives. Today there are a number of 'Father Loves Our City' outreaches using the Father's Love Letter as their primary outreach tool.

Since its inception, Father's Love Letter has been viewed by millions of people from over 125 nations on the Internet and has been translated into 90+ languages. It has been shared in the jungles of the Amazon, by bush pilots in Papa New Guinea, missionaries in Thailand, broadcast via satellite television in Arabic throughout the Middle East. It has also been an effective ministry tool for prison ministries, pregnancy crisis centers, youth ministries, missions' organizations and drug rehabilitation centers.